Our Story


In the very beginning, we had only one account: a friend’s tiny surf shop in a sleepy town in Central America. We lived in a house made of driftwood where we would feed the horses mangos from our kitchen window and watch the iguanas do push-ups on the Pochote trees before our morning surf. We never needed to ‘make time’ to catch up with friends or remind ourselves not to miss the sunset, they were part of our rhythm of life. 

JUNGMAVEN grew out of these roots of simplicity and sustainability. In the early '90's JUNGMAVEN founder, Robert Jungmann, became passionate about putting a stop to clear-cutting practices that devastate the planet– and knew growing hemp offered a solution to this, as well as to many other environmental issues. At that time, hemp was not considered fashion, and Rob’s concept to design a high-quality hemp tee was born from a determination to get the industry and the public to recognize both hemp's massive potential to heal the planet and to become a fashion-forward textile. Learn more about the many benefits of hemp here.


The focus at JUNGMAVEN is to raise awareness about the many uses of hemp, and why its regenerative qualities make it a desirable alternative to finite, natural resources that are less healthy for the environment. Fashion is a form of activism: what we choose to wear says both who we are and what we stand for. Making beautiful, high-quality hemp clothing is our way of creating a medium through which we can all demand change with our dollars and express what kind of future we want to live in. Choosing a hemp tee is a small, simple act– but it’s one that can change the world. Hemp’s potential to mitigate climate change is one of the greatest opportunities of our generation. Learn more about how growing hemp purifies the soil and mitigates climate change here.


Robert Jungmann is a founding member of the Hemp Industries Association– a group formed in 1994 and instrumental in the legalization of industrial hemp. Their work directly led to the passing of the 2018 Farm Bill which was a giant win for hemp– making it legal to grow again in the United States for the first time since 1937. This step was a new beginning for hemp, and while the US hemp industry is now headed in a good direction–it isn’t yet producing enough to meet production demands for JUNGMAVEN garments. There’s still much work to be done. Apart from the on-going legislative battle to eliminate legal obstacles that keep hemp farms from thriving– farmers themselves are still building systems and perfecting the elements of processing: harvesting, retting, cleaning, spinning, knitting, cutting, sewing, and dying. The cotton industry has been prioritized for so long, while hemp was illegal, and only now is hemp able to start catching up in regards to streamlined manufacturing processes. One day we hope to use hemp grown right here in the United States, but for now we responsibly source our hemp from China. We have a healthy 25 year relationship with reputable growers in Shanxi and Heilongjiang Provinces of China who pay fair wages and operate under ethical working conditions. In addition, we are working on a resource guide to help connect small American hemp farmers with factories.


Since cotton has dominated the fashion industry for much of the last century, new manufacturing and knitting methods adapted for hemp need to be implemented. JUNGMAVEN has been key in this process and in building the infrastructure of hemp knitting in the US– leading to hemp textiles becoming much more widely available. As US knitters become more adept at working with the hemp yarn– it positively affects the whole hemp production system, creating demand for farmers and making hemp textiles more available. We currently knit a quarter of our fabric in the United States, and have paved the way for other brands to do the same. Encouraging domestic knitting of hemp is a critical step forward that will ensure hemp becomes a viable textile in mainstream fashion.

HEMP 2030

Jungmaven launched HEMP 2020 a decade ago to raise awareness around the positive environmental impacts of hemp farming and to get hemp legal to grow again in the US. We’ve made major progress, and are seeing hemp become widely recognized for its benefits. As we look forward into the next decade, we face a critical moment in the history of our planet. Let’s build a future where people and the planet exist in a mutually beneficial state, recognizing that we are all ONE.