Vogue France

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The story is noble. Student Robert Jungmann camps in the forests of the Pacific Northwest where he takes stock of the extent of deforestation underway. Back at university, he learns that growing hemp can help combat this scourge: when trees take decades to grow back, hemp regenerates in a matter of months, aerates the soil, does not require any treatment or irrigation. The young man then looks for an idea to democratize it: he will do it using a T-shirt! Made in the USA from American hemp, Jungmaven pieces are an ideal alternative to water-consuming cotton T-shirts. In a few years, the classic 100% Hemp Tee in vintage and tart colors have become the emblem of the surfing community on both coasts. We would spend our life in a T-shirt.

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